{ bespoke }
business branding

What is a Brand Audit and why do I need it?

Essentially a health check for your current business branding, a brand audit helps you gain a fundamental understanding of where your brand stands in its current state. An audit identifies and addresses problem areas within your brand with the goal of helping you to turn things around and improve your bottom line.

Clarity

Gain clarity around your values and message, and align your branding and marketing activities.

Renew

Revitalise and reenergise what your brand stands for and make it hit home with strong branding.

Stand Out

Differentiate your unique brand and gain a distinct advantage over your competition.

Unite

Connecting your internal brand values with your external brand image to create cohesion.

Engage

Build your employee’s brand pride, improving customer interaction and engagement.

What is a Brand really?

Your brand separates you from everyone else in the world who does the same thing you do, represents your business and communicates visually to your potential customer.

Your brand says, “This is who I am”, “This is what I do” and “This is how you should feel” when customers interact with you.

Brands are like living entities with life cycles. They start with much excitement and promise, grow and then eventually plateau. It’s at this mature stage of evolution that they potentially start to loose relevance as customers move on to the latest hot new thing.

A Brand Audit health check lets you monitor this cycle so you can keep your brand fresh and relevant by re-vitalising your businesses image.

What is a Brand Audit.

A Brand Audit is an examination of your brand’s current position, message and attributes and how they compare to your competitors.

I look at your target audience and the ideal message you would like to communicate, does your brand appeal to them? Is your brand effective and attracting and communicating with that ideal customer?

Together we will look at your “Internal Brand” focusing on your core values, mission, vision for the future, brand story and preferred customer, we will look at what you want your brand to mean to customers who interact with you and what strengths and weaknesses your brand has.

What happens then?

Once you have completed the Brand Audit you will have a clearer idea on how to move forward and achieve a stronger more cohesive brand that is inline with your core values and communicates your ideal message.

What is a Brand really?

Your brand separates you from everyone else in the world who does the same thing you do, represents your business and communicates visually to your potential customer.

Your brand says, “This is who I am”, “This is what I do” and “This is how you should feel” when customers interact with you.

Brands are like living entities with life cycles. They start with much excitement and promise, grow and then eventually plateau. It’s at this mature stage of evolution that they potentially start to loose relevance as customers move on to the latest hot new thing.

A Brand Audit health check lets you monitor this cycle so you can keep your brand fresh and relevant by re-vitalising your businesses image.

What is a Brand Audit.

A Brand Audit is an examination of your brand’s current position, message and attributes and how they compare to your competitors.

I look at your target audience and the ideal message you would like to communicate, does your brand appeal to them? Is your brand effective and attracting and communicating with that ideal customer?

Together we will look at your “Internal Brand” focusing on your core values, mission, vision for the future, brand story and preferred customer, we will look at what you want your brand to mean to customers who interact with you and what strengths and weaknesses your brand has.

What happens then?

Once you have completed the Brand Audit you will have a clearer idea on how to move forward and achieve a stronger more cohesive brand that is inline with your core values and communicates your ideal message.

Reasons to Audit your { Brand }

Clarity

Gain clarity around your values and message, and align your branding and marketing activities.

Renew

Revitalise and reenergise what your brand stands for and make it hit home with strong branding.

Stand Out

Differentiate your unique brand and gain a distinct advantage over your competition.

Unite

Connecting your internal brand values with your external brand image to create cohesion.

Engage

Build your employee’s brand pride, improving customer interaction and engagement.

How Does The {  Brand Audit } Work?

Step 1:
Brand Clarity { Workbook }

You will receive a Brand Clarity Workbook designed to help you gain a clear idea of your “Internal Brand’s” vision, core beliefs, ideal message and ideal customer. This will give us a clear understanding who you are as a brand, what you want to achieve with your brand now and how you would like to grow in future.

Step 2:
Exploration { Consultation }

We meet to discuss the different areas of your “Internal Brand” covered in the Brand Clarity Workbook. Together we will identify key ares of your existing brand that are not performing as well as you would like them to, and key areas that you feel are integral to your businesses.

Step 3:
Consultation and { Action Plan }

Once we have gained clarity around your business and brand image I will provide a short report and action plan discussing key areas of your brand that could be changed to meet your vision. Your report will include a mood board creating a visualisation of your ideal branding style and a website wireframe.

BONUS:
{ Discount } On Design Services

You’ll have that amazing feeling of clarity knowing which direction to move forward and the steps required to reach your branding goals. The best bit is now that you’ve completed my Brand Audit you are eligible for 20% off any of my branding packages! yay!!!