{ play and learn child care }
brand study

Who is Play and Learn Child Care?

Play and Learn Child Care provide fun and engaging environments full of innovative and original activities that allow children time and space to explore and learn. A platform in which children 6 weeks to 5 years can practice the skills required for their futures such as friendships, exploring and understanding emotions and ultimately discovering their own footprint within the broader community.

Clearly Creative’s Role

It was important to Play and Learn Child Care that their new brand strongly communicated a fun and innovative learning environment while not appearing childish in any way. The very ethos of the company needed to come out clearly whenever and wherever the brand was applied; To provide a child with a safe environment where they could learn through exploration.

Clearly Creative defined the key message that Play and Learn Child Care Centres needed to communicate with their branding through bold colours, key fonts and vibrant imagery applied to a range of marketing mediums, allowing the Play and Learn brand a strong beginning with fast growth.

Brand Collateral

Consistant brand collateral rolled out through each Play and Learn Child Care Centre allows the brand to build strong a brand presence with their client base. This helps to build brand recognition and loyalty.

Centre Signage

While each centre location brings it’s own challenges and requirements when it comes to signage, the branding and the message remains consistants across the board.

Online Presence

Play and Learn Child Care’s online presence plays an important role in informing existing and potential customers of the important role each Play and Learn Centre plays in the future of the children that attend.

The websites provide independant information for each Play and Learn location while staying on brand.