Brand consistency! Why it matters

Brand consistency – Why it really does matter! Studies have shown consistently that when we make purchases it tends to be an emotional decision rather than a practical one. Don’t get me wrong, I know you’re savvy! Many of us are very thorough and diligent in...

How to create a brand pin-board

So you’ve decided to rebrand, go you! But what do you do now? When you make the decision to rebrand your business, it can often be pretty difficult to convey to your designer, or even solidify in your own mind, specifically what you want out of your new image....